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Strategies to enhance employee engagement and productivity


Kerdasi and Azam (2020) stated that companies and organisations in the business industry must ensure that their employees work with dedication and motivation. In the 21st century, organisations rely on the commitment and engagement of their employees to witness the success and prosperity of the company. Employees feel motivated and dedicated to work towards the targeted objectives of the company if they are provided with flexibility and a supportive and enabling environment. In relation to this, it has been observed that employee engagement plays an essential role in yielding effective results for an organisation. Employee engagement is identified as a workplace approach that increases the commitment of individuals towards the values and motives of their organisation. As a result, it results in higher employee retention and lower turnover rates.

Furthermore, Otera (2018) highlighted that employee engagement within an organisation helps lower employee absenteeism, increases employee productivity, and results in better team performance. It also holds the potential to reduce workplace stress, and it also lowers the risk of burnout rates. Managers use various activities to improve employee engagement within an organisation, such as Workplace gatherings, employee games and tournaments, team-building activities, learning lunches, recognition and training programs. However, As per Kaliannan and Adjovu (2015), only 15% of the employees are committed to their jobs, highlighting the lack of employee engagement as a significant issue in the current organisations. This is due to the rapid growth and changes in the business world, as a result of which managers find less time to manage people and effectively lead the team.

Furthermore, a lack of knowledge and information regarding certain strategies to improve employee engagement has been observed in managers. As a result, various businesses and management fail to realise the importance of employee engagement as a result of which it becomes challenging for them to identify the reason behind the inability of employees to achieve the targeted goals in an effective manner (Alrowwad et al., 2018). Therefore, the proposed study aims to analyse effective employee engagement in the workplace and how it affects the productivity and achievement of organisational goals.

Problem statement

For the growth and development of an organisation, the performance of employees plays a significant role there; it is necessary for organisations to enhance the satisfaction of employees by providing them with a calm and comfortable environment. With respect to this, employee engagement is identified as a crucial factor for the development of an organisation. It is related to various essential factors such as effective completion of projects, positive response towards activities and increased productivity and creativity. For this purpose, an organisation needs to be aware of effective strategies that can be implemented to improve employee engagement and performance.

However, it has been observed that various organisations and their management display a lack of awareness and knowledge regarding strategies that can influence employee engagement and performance negatively and positively. This affects the ability of employees to achieve organisational goals (Abdelmotaleb et al., 2018). Hence, this study aims to identify the intensity to which employee engagement affects productivity within an organisation. At the same time, it will also enlighten the managers about the strategies that can help in the improvement of employee engagement.

Research Aims

The study aims to analyse the strategies used by the communication leader to enhance employee engagement and maximise their productivity within the BT. Group PLC.

Research Objectives

Following are the objectives of the study:

  • To analyse the role of communication leader and to enhance employee engagement of the BT. Group Plc.
  • To analyse the strategies which enable the BT. Group plc. to increase productivity by its employee engagement.
  • To analyse the relationship between employee engagement and organisational productivity in the context of BT. Group PLC.
  • To explore to what extent employee engagement of BT. Group PLC has enabled to enhance the organisational performance.
  • To make recommendations for employee engagement strategies used by the BT. Group plc. to maximise productivity.

Research Questions:

The study aims to answer the following questions:

Q1: What strategies are used by the communication leader to enhance employee engagement and maximise productivity within the organisation?

Q2: What is the relationship between employee engagement strategies and the productivity of the organisation?

Research hypothesis:

H1 = employee engagement can significantly increase organisational productivity.

H2 = there is a significant impact of strategies used by the communication leader on employee engagement.

Research Significance

The research is of prime significance to employees, employers, managers, business people and individuals working in the organisational industry. The findings of this study will provide a deeper insight into the challenges faced by an organisation and their management due to lack of employee engagement. With the help of this research, employers will understand how employee engagement can be improved to enhance the motivation and performance of the employees. In contrast, the employees will gain a better insight into the significance of business networks and relationships essential for an individual’s personal and professional growth. In addition to this, the findings of this study will provide a better idea about the factors that can reduce or increase employee engagement.


The rationale for selecting this topic is that there is limited knowledge regarding the connection between employee engagement and organisational performance. Abdelmotaleb et al. (2018) stated that the quality of work-life plays an essential role in improving the productivity and achievement of organisational goals in a workplace. Dissatisfaction and reduced comfort tend to reduce employees’ productivity, in turn presenting a negative impact on the organisation.

However, various people in business and leaders of an organisation fail to identify the relevance of employee engagement and how it impacts employees’ work performance and motivation in a workplace. Various organisations do not have sufficient knowledge regarding the strategies and interventions offered to the employees to improve their engagement and overall work performance. This forms another rationale for selecting this topic as the findings from this research will directly impact the knowledge of business people and managers in integrating strategies to enhance employee engagement in a workplace.

Research Methodology

The proposed research adopted a primary research technique that includes gathering first-hand information from participants through observations and surveys to conduct the study. For this purpose, the researcher utilised a positivism research philosophy related to analysing the trends and patterns related to the gathered information to achieve the study’s objectives (Sekaran and Bougie, 2016).

On the other hand, the study employed a deductive approach that allowed the researcher to carry out a detailed interpretation of the gathered data, themes, concepts and models, thus creating a theory from the collected information. Sampling for the study was achieved through the stratified probabilistic sample. To collect data comprehensive and appropriate data, participants were selected through the snowball sampling technique to identify the strategies used by the communication leader at BT. Group Plc. to maximise employee engagement and productivity. Data for the proposed study was gathered via an online survey/questionnaire from the employees belonging to BT. Group plc. The rationale for selecting an online survey is due to the ongoing situation of the COVID-19 pandemic, which has subjected employees to work remotely from home.[/vc_column_text][/vc_column][/vc_row]

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